This really stood out amongst all the boring, high street clothing labels. The informal letter shapes re-inforce the idea of being environmentally friendly, whilst the capitals make sure the message is taken seriously. The reversed out lettering draws your eye to the most important part of the text and the textured stock feels like it could be recycled, further backing up the message.
Saturday 1 September 2007
Zara Clothing Label
This really stood out amongst all the boring, high street clothing labels. The informal letter shapes re-inforce the idea of being environmentally friendly, whilst the capitals make sure the message is taken seriously. The reversed out lettering draws your eye to the most important part of the text and the textured stock feels like it could be recycled, further backing up the message.
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I know about this hang tag. And I believe big companies like Zara deserve credit for this approach. My elder sister works in the textile business and she was so inspired that now even she insists on using only eco-friendly labels, swing tickets and hang tags from Nation Bright (http://www.nationbright.com.hk/). By the way, what's OGM?
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