www.hellmannssqueezy.com
I saw this advert on TV and was intrigued by the idea of a website. Do people really use things like this? I realised that it is actually a competition, so given the incentive, there are plenty of people willing to take part and upload clips of their skills.
The two men in the TV advert (and featured in the website demonstrating different tricks) are professional flairers who have transferred their skills from cocktails to sandwiches. I found the site amusing and I like the brand identity given to this product. It appears youthful and trendy- quite a feat for a brand of mayonnaise! While the packaging isn't particularly youthful, the website uses the bright yellow and blue to full effect, adding some funkier typography (Im a big fan of 'Hellmanns Squeezy' written across the top in mayonnaise).
Overall, I think this is a successful attempt to make Hellmanns squeezy trendy. Why buy any mayonnaise when you can buy a cool mayonnaise?
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