Sunday 26 August 2007

New Designers- Self Promo

These are some of the more interesting business cards (clockwise from top left)

Phil Bowell: a humourous play on his own name which works because he has followed the concept right through, using the materials, typography and imagery to back up the coffee theme.

Rob Jelly: the outside is very simple, but the typography intrigues you and invites you to look closer. He is lucky to have an interesting surname otherwise this wouldn't be nearly as effective! When you look closer, it says 'squeeze me' in very small type, the result of which can be seen in the photo below. This unusual design makes Mr Jelly more memorable, even though there are no images on the card.

Taena Uemura: this card is great because it reflects the artist's style so well. The natural string on the natural-brown coloured card is like a personal tag on a present. The typography is hand-rendered and fits well with the line drawing of the rodent. Even without the illustration, the materials and typography give a real sense of what Uemura's work is like.

Fatime Szaszi: admittedly, I only chose this because I like the illustration, but it is an unusual size. She has also comitted the cardinal sin of leaving a white border round her work! I still like the illustration though...

Lucy Hill: another interactive card, there is a small folded illustration inside the brown paper sleeve (seen below). The hand is cut out of the paper, giving you an idea of the hand-rendered nature of Hill's work. I also like the typography- simple, printed caps with widely spaced letters.

Amy Lewis: uninspiring typography and a lack of anything unusual about the card itself. However, I think the artist has done a great job of cropping a piece of her work to raise interest without giving too much away. I probably only chose this one because I liked her style as well!


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