Monday 18 June 2007

Virgin Coq

(click on the rectangle for a link to the youtube video)

A viral advert for Virgin trains in which a cockerel walks through a tiny model village, leaving destruction in it's wake. People can be heard screaming and buildings are set on fire. A board is held up at the end advertising cheap rail fares and the advert ends with the instantly recognisable red screen and white type reading 'welcome to a littler Britain'.

I like the humourous concept and the low budget film feel (it seems to me like a comedy Godzilla) and think this, with the tagline referencing the TV show 'little Britain', is fitting for a young adult target market.

No comments: