Sunday 26 August 2007

AOI- Vault 49



www.vault49.com

Im sure many people are aware of the design collective Vault 49. Even if they arn't, they have done a huge number of high profile jobs including material for McDonalds, the New York Times, GQ Magazine, Nike, E4 and loads more. Their style is quite similar to that of Sophie Toulouse where stylised photographs are combined with fantasy elements of swirls and plants. Some pieces look like Kaleidoscopes, placing products in this perfect fantasy land of flowers and butterflies. I think Vault 49 are so popular with companies because their style is modern, trendy and edgy whilst retaining a positive feel much of the time (although the two images I have chosen use quite dark colours, other work is much lighter and brighter).

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