Southern Comfort TV Advert

Although Im not too sure about encouraging people to order southern comfort by asking for "SoCo" (mainly because several people have said it sounds ridiculous), I love the visuals. The concept is obviously to popularise Southern Comfort amongst a younger target audience than currently buys it, and for this I think the outcome is successful.

This is a TV advert which combines film and animation using various effects. The black background allows the neon signage to stand out as well as the patterns created by the drinks and people. The story of the advert is very simple- some friends go to a bar and order Southern Comfort- hardly a ground breaking concept for an alcohol advert. However, the visuals are reminiscent of 1960's psychedelia which combine with the guitar based soundtrack giving the brand a strong and easily recognisable visual identity that will translate easily into other media.

(The still is from visit4info.com, the white rectangle is a link to the whole advert on YouTube.)