Nissan 4x4 TV advert

This is a still from a television advert for Nissan 4x4s. The car travels through different types of terrain and morphs into various animals when it comes to particularly difficult sections of the road. The advert is very impressive in terms of the combination of film and 3D animation- the animals look metallic so the viewer still has the impression that it is the car.

It is also a good concept, although the whole feel of the advert is very masculine- the animals (snake, crocodile, spider) are not friendly, household pets and the colours are all silvers, greys and browns against the blue sky. This makes the advert feel quite agressive and intimidating, but these are probably good qualities for a tough 4x4 car to have, so overall I think it works.