I really like the current TV advertising campaign for yellow pages. The slogan is 'here's to the people behind the numbers'. I think it's a really nice sentiment- being grateful and also respecting all the professions that are, while perhaps not looked down on, at least undervalued. The people included in the adverts are involved in manual work like plastering or cake decorating; things you take for granted as standard without thinking about the care and craft invlolved.
The workers are shown demonstrating their skills in extreme slow-motion, while their voice-overs give a background story. The adverts feel very intimate and personal, while the gentle piano music, clean and simple surroundings and slow-motion footage work together to give a serene atmosphere. Watching the adverts makes me feel calm amidst other, more high-tech and frenetic advertsing, so that it really stands out and is memorable.
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