A fascinating short film showing the transition from 'normal woman' to model.
A woman sits down in front of the camera, then the sped up process of her transformation is shown, with lighting, make up artists and hair stylists, followed by the airbrushing using computer software. This is to promote the self-esteem fund and encourage girls to feel beautiful in their own skin. The message here is simple, backed up by this simple concept. Some feminine, curved typography completes the video, and is in keeping with the overall simplicity, using white lettering on a black background.
As advertisers, I recommend any student have a look at this, purely to see what is expected of us technically, whether or not you support the message.
No comments:
Post a Comment